Our Goal: During the summer of 2020, Northeastern University made the brave decision to bring students and faculty back on campus for the fall. The Marketing department was tasked with creating a campaign to remind the Northeastern community to stay safe by following COVID safety protocols. Our goal was to establish a “rallying cry” that felt authentic and inspiring.
We spread our message throughout campus on murals, banners, digital ads, and posters. We also created a toolkit for university partners.
*Our work won a CASE award
My role: Senior Designer on the campaign, Art Direction for the award submission video
